Tim Talks: Behavioral Health

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.

Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.

Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.

Short talks. Big insights. Smarter growth.

New episodes weekly.

Contributors

Host

Timothy Zercher, CEO of A-Train Marketing

Timothy A. Zercher is the CEO of A-Train Marketing and the host of Tim Talks: Behavioral Health. With a strategic mind and deep industry insight, Tim partners with behavioral health leaders across the country to drive ethical, sustainable growth.

Through his work with 100+ ABA, IDD, and addiction treatment providers, he brings practical, field-tested wisdom to every conversation — blending marketing strategy with mission-driven leadership.

On Tim Talks, Tim pulls back the curtain on what’s actually working in behavioral health — one candid, 10-minute conversation at a time.

https://www.linkedin.com/in/timothyazercher/

Guests

Guest

Matthew Harrington

Matthew Harrington, BCBA, LBA, is a former clinic director turned founder of ABA Digital Marketing Agency, where he helps ABA practices grow through ethical, referral-driven strategies—without relying on paid ads. With over a decade of experience in the field, Matt blends behavioral science with marketing tactics that prioritize outcomes, not gimmicks. He’s also the founder of The Behaviorist Bookclub, a training platform for BCBAs committed to lifelong learning.

Website: abadigitalmarketing.com
LinkedIn: Matthew Harrington

Guest appearance on:

Matthew Harrington, BCBA | Ethical Marketing for ABA: Why Silence Can Be Harmful

Guest

Sean Yocum

Sean Yocum, MA, BCBA, LBA is a seasoned behavior analyst and passionate trainer known for his commitment to caregiver empowerment and clinical integrity. A sibling to an autistic brother, Sean brings personal insight and over 15 years of professional experience into his work. When he’s not shaping clinical outcomes, he’s shaping swings as a youth baseball coach—applying behavior analytic principles both on and off the field. He also co-hosts the Rad N’ Bad Podcast, challenging the ABA field to embrace authenticity, accountability, and radical change.

Guest appearance on:

Sean Yocum, MA, BCBA, LBA | From Family Insight to Field Reform: Redefining ABA’s Gold Standard