Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Jeff Thompson | From Franchise Mogul to Autism Advocate: Building Clinics That Actually Work
Jeff Thompson went from selling 350+ franchises around the world to radically changing lives in the autism space. In this candid episode of Tim Talks, Jeff shares how his own mental health journey - and eventual autism diagnosis - reshaped everything he believed about success, leadership, and impact.
Host Timothy Zercher dives into Jeff’s leadership philosophy, how he's disrupting the ABA industry with real business strategy, and why he believes some of the biggest challenges in autism care are also the greatest opportunities.
Whether you're a clinic owner, leader, or just someone passionate about behavioral health - this is one episode you don’t want to miss.
00:00 — Introduction
Timothy A. Zercher welcomes Jeff Thompson and previews his career journey.
00:12 — What inspired your transition from franchise sales into mental health and autism advocacy?
Jeff shares his personal experience with mental health, his autism diagnosis, and what drew him to ABA and TMS.
04:05 — As an absentee CEO, how do you connect with your team and maintain strong culture?
Jeff explains his use of written leadership philosophies and why clarity and expectations matter.
07:24 — You’ve sold 350+ businesses. What’s one deal that stuck with you?
Jeff recounts helping an Italian entrepreneur succeed in the U.S. against all odds.
09:43 — What’s a lesson you learned late in your career you wish you’d learned earlier?
Jeff emphasizes the importance of adapting communication styles and the power of slowing down.
13:05 — How has working with families affected by autism changed your view of leadership and business?
Jeff reflects on becoming more empathetic and purpose-driven through ABA work.
14:09 — You’re in a competitive state. How do you acquire new clients, and what’s working now?
Jeff breaks down his SEO strategy, domain acquisition, and how he built a no-cost local lead funnel.
18:31 — What’s the hardest part of opening new clinics?
Staffing? Clients? Real estate? Insurance?*
Jeff points to insurance credentialing delays and staffing challenges, and shares his approach to empowering employees toward entrepreneurship.
21:50 — Closing thoughts
Tim thanks Jeff and recaps the key takeaways from the conversation.
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