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Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Podcasting since 2025 • 2 episodes
Tim Talks: Behavioral Health
Latest Episodes
Matthew Harrington, BCBA | Ethical Marketing for ABA: Why Silence Can Be Harmful
In this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Matthew Harrington, BCBA and founder of ABA Digital Marketing Agency, to challenge a controversial idea: Is it unethical NOT to market ...
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Season 1
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Episode 2
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9:09

Sean Yocum, MA, BCBA, LBA | From Family Insight to Field Reform: Redefining ABA’s Gold Standard
What happens when lived experience meets clinical expertise? In this episode of Tim Talks: ABA Therapy, host Tim Zercher sits down with Sean Yocum—ABA clinician, podcast host, baseball coach, and passionate advocate for family-centered...
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Season 1
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Episode 1
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15:37
