Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Jeron Trotman | Building Community, Elevating BTs, and Redefining Leadership in ABA
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In this candid and powerful episode of Tim Talks, host Tim Zercher sits down with Jeron Trotman - founder of Black Men in Behavior Analysis, ABAVerzus, the Behavior Technician Association, and co-founder of The ABA Collab.
Jeron shares how he's reshaping the ABA landscape through authentic community-building, inclusive leadership, and systemic reform for behavior technicians. From addressing burnout to advancing BIPOC visibility in leadership, Jeron challenges traditional models and offers a new vision for the field - one that centers connection, culture, and co-elevation.
Whether you're an RBT, BCBA, or ABA leader, this is a must-listen conversation on where our field is heading - and who it needs to include.
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