Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Jim Szyperski, CEO of Acuity Behavioral: How AI is Reshaping Psychiatric Care
In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Jim Szyperski, CEO of Acuity Behavioral, to explore how artificial intelligence is transforming psychiatric care.
Jim shares how his personal connection to mental health led him to build technology-driven solutions for behavioral healthcare. From developing “Nora,” an AI-powered nurse operations assistant, to tackling the inefficiencies in clinical workflows, Jim discusses what it really takes to innovate in an industry that’s decades behind the rest of healthcare.
They dive into:
- The personal story that led Jim into behavioral health
- Why finding mission-aligned team members is harder than it looks
- How AI can empower, not replace, clinical decision-making
- The importance of building technology from the ground up with clinician input
- How Acuity Behavioral is leveraging short-form video to reach its audience
If you’re curious about how technology and compassion can coexist in the future of care, this conversation is a must-listen.
00:00 — Introduction
Tim welcomes Jim to the show and introduces the topic of behavioral health innovation.
00:26 — Jim’s Journey into Behavioral Health
Tim: Would you mind giving us kind of your story of how you got into behavioral health?
Jim: Like a lot of people, for personal reasons. My family went through tough times, and that experience opened my eyes to how far behind behavioral health care really is.
01:33 — The Hardest Part of Building a Team
Tim: What have you found is the hardest part of growing your team and your organization?
Jim: It’s all about people. Finding those who are mission-focused and aligned with your purpose. I’d rather have a small, committed team than a big group just showing up.
04:04 — How AI Is Shaping Psychiatric Care
Tim: How do you see AI shaping the future of psychiatric care?
Jim: It’s fundamental. But it has to be implemented thoughtfully. We’re using AI to inform decisions, not make them. Our AI agent “Nora” gives clinicians faster access to critical information, saving time and improving care quality.
07:27 — The Power of Time and Focus in Clinical Work
Tim: I think behavioral health is one of the industries that most needs innovation.
Jim: Exactly. The real value of AI is in saving clinicians time and helping them focus on what matters—patient care.
10:00 — Balancing Technology and Patient-Centered Care
Tim: How do you balance technology innovation with patient-centered care?
Jim: You build from the ground up. Collaborate with clinicians. Make sure tools fit seamlessly into their workflow, so you’re helping—not burdening—them.
11:55 — Marketing in Behavioral Health
Tim: How does your team go about gaining new clients right now?
Jim: We’re experimenting with short-form video. When people see Nora in action, their jaws drop. So we’re capturing that and sharing it. Awareness is key.
13:37 — Closing Thoughts
Tim thanks Jim for his work and perspective on innovation in behavioral health.
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