00:00 — Introduction
Tim welcomes Jim to the show and introduces the topic of behavioral health innovation.

00:26 — Jim’s Journey into Behavioral Health
Tim: Would you mind giving us kind of your story of how you got into behavioral health?
Jim: Like a lot of people, for personal reasons. My family went through tough times, and that experience opened my eyes to how far behind behavioral health care really is.

01:33 — The Hardest Part of Building a Team
Tim: What have you found is the hardest part of growing your team and your organization?
Jim: It’s all about people. Finding those who are mission-focused and aligned with your purpose. I’d rather have a small, committed team than a big group just showing up.

04:04 — How AI Is Shaping Psychiatric Care
Tim: How do you see AI shaping the future of psychiatric care?
Jim: It’s fundamental. But it has to be implemented thoughtfully. We’re using AI to inform decisions, not make them. Our AI agent “Nora” gives clinicians faster access to critical information, saving time and improving care quality.

07:27 — The Power of Time and Focus in Clinical Work
Tim: I think behavioral health is one of the industries that most needs innovation.
Jim: Exactly. The real value of AI is in saving clinicians time and helping them focus on what matters—patient care.

10:00 — Balancing Technology and Patient-Centered Care
Tim: How do you balance technology innovation with patient-centered care?
Jim: You build from the ground up. Collaborate with clinicians. Make sure tools fit seamlessly into their workflow, so you’re helping—not burdening—them.

11:55 — Marketing in Behavioral Health
Tim: How does your team go about gaining new clients right now?
Jim: We’re experimenting with short-form video. When people see Nora in action, their jaws drop. So we’re capturing that and sharing it. Awareness is key.

13:37 — Closing Thoughts
Tim thanks Jim for his work and perspective on innovation in behavioral health.