Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Building Communities That Matter with Kelly Baird, COO of the Behavior Technician Association
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What if success in ABA wasn't about competition—but about collaboration?
In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Kelly Baird - COO of the Behavior Technician Association, Co-Founder of The ABA Collab, and Founder of BWIBAAD - to talk about how she’s building some of the most mission-driven, community-focused spaces in the ABA field.
From launching ABA holidays to creating platforms that spotlight underrepresented voices, Kelly unpacks how structure, celebration, and intentionality fuel sustainable growth.
We also dive into:
- The challenge of driving innovation in a traditional field
- How leaders can open more doors for others
- What it really means to collaborate with purpose
- Her vision for ABA’s role in society beyond clinical settings
Whether you're a seasoned executive or just getting started in the field, this conversation will leave you thinking differently about community, leadership, and impact.
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