Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Carly & Jon Weinberg - Building a Neurodiverse School That Actually Works
How do you grow a school and therapy center without losing quality or culture? You hire intentionally. You build slowly. And you make collaboration non-negotiable.
In this episode, Tim sits down with Carly and Jon Weinberg, the leaders behind Project Infinity School and Beyond ABA Therapy - two integrated programs creating a better path for neurodiverse students in Florida.
They share how they’ve scaled with purpose, built trust in a skeptical market, and kept client care at the center of everything they do.
It’s a masterclass in ethical growth, long-term thinking, and doing right by families - without compromise.
00:00 – Introduction
Tim welcomes Jon and Carly Weinberg to the show for a special joint episode.
**00:13 – ** Tell us about how your two programs work together. What’s the model?
Carly explains how Project Infinity School integrates speech, OT, and ABA therapy for K–12 students with neurodiverse needs in Boca Raton.
**01:06 – ** You’re in a competitive market—how do you stand out and grow your client base?
Carly talks about the school as a unique value-add, and Jon shares how building authentic relationships fuels long-term growth.
**01:56 – ** You’re growing, but not aggressively opening locations. What does scale look like for you?
Jon breaks down their “slow and intentional” approach to growth, hiring carefully and maintaining a boutique, family-like culture.
**03:03 – ** Why did you expand beyond ABA therapy and open a school?
Carly and Jon share how Carly’s experience in Manhattan revealed a gap in Florida—and why full integration across therapy and academics is essential.
**05:06 – ** How do speech and OT actually inform academic success in your model?
Carly explains how visual learning, receptive language support, and sensory tools are key to individualized education that works.
**05:41 – ** From a marketing standpoint—what challenges have you faced, and how have you overcome them?
Jon shares that they haven’t spent on marketing yet—instead, they’ve relied on word of mouth and results that speak for themselves.
**07:10 – ** How do you build trust with families in such a vulnerable space?
Carly describes how transparency, follow-through, and showing real progress turns parents into advocates.
**08:22 – ** How are you balancing growing demand with keeping your services high-quality?
Jon emphasizes slow hiring and culture alignment. Carly adds that client needs always come first—even if it means a waitlist.
**10:22 – ** How do you make decisions that balance ethics with growth?
Tim highlights the trap many clinics fall into—prioritizing billing over quality—and praises Carly and Jon’s client-first approach.
**10:47 – ** What advice would you give to someone starting a similar model?
Jon stresses the importance of playing the long game: “Your business will live or die by the reputation you put out there.”
11:33 – Wrap-Up
Tim thanks Carly and Jon for their time and insights, and looks forward to having them back on the podcast.
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