00:00 – Introduction
Tim welcomes Jon and Carly Weinberg to the show for a special joint episode.

**00:13 – ** Tell us about how your two programs work together. What’s the model?
Carly explains how Project Infinity School integrates speech, OT, and ABA therapy for K–12 students with neurodiverse needs in Boca Raton.

**01:06 – ** You’re in a competitive market—how do you stand out and grow your client base?
Carly talks about the school as a unique value-add, and Jon shares how building authentic relationships fuels long-term growth.

**01:56 – ** You’re growing, but not aggressively opening locations. What does scale look like for you?
Jon breaks down their “slow and intentional” approach to growth, hiring carefully and maintaining a boutique, family-like culture.

**03:03 – ** Why did you expand beyond ABA therapy and open a school?
Carly and Jon share how Carly’s experience in Manhattan revealed a gap in Florida—and why full integration across therapy and academics is essential.

**05:06 – ** How do speech and OT actually inform academic success in your model?
Carly explains how visual learning, receptive language support, and sensory tools are key to individualized education that works.

**05:41 – ** From a marketing standpoint—what challenges have you faced, and how have you overcome them?
Jon shares that they haven’t spent on marketing yet—instead, they’ve relied on word of mouth and results that speak for themselves.

**07:10 – ** How do you build trust with families in such a vulnerable space?
Carly describes how transparency, follow-through, and showing real progress turns parents into advocates.

**08:22 – ** How are you balancing growing demand with keeping your services high-quality?
Jon emphasizes slow hiring and culture alignment. Carly adds that client needs always come first—even if it means a waitlist.

**10:22 – ** How do you make decisions that balance ethics with growth?
Tim highlights the trap many clinics fall into—prioritizing billing over quality—and praises Carly and Jon’s client-first approach.

**10:47 – ** What advice would you give to someone starting a similar model?
Jon stresses the importance of playing the long game: “Your business will live or die by the reputation you put out there.”

11:33 – Wrap-Up
Tim thanks Carly and Jon for their time and insights, and looks forward to having them back on the podcast.