00:00:06

Timothy:
All right, well, Vero, thank you so much for joining us. Thank you for taking time out of your busy schedule.

Veronica:
Thank you for having me.

00:00:12

Timothy:
Absolutely. I'm excited to dive into some of our questions since I know you, unlike most of our guests, actually work within multiple ABA groups as a consultant and partner.

What drew you into the behavioral health space?

Veronica:
I think that as many behavior analysts in our field, I was drawn in by accident. I was in a psychology course. I actually started as a nutritionist, and psychology was required. I kept taking more classes and eventually discovered early intervention labs and other experiences at my university. That’s really what pulled me into the field.

00:00:52

Timothy:
Yeah, I find a lot of times it's a “I took a class and loved it” story.

Because you work across multiple organizations, how are you seeing AI change the day-to-day work of ABA right now?

Veronica:
I see AI as a huge time saver and almost like an invisible partner. It helps with writing emails, addressing concerns with an RBT or supervisee, or communicating with parents. It also helps with treatment plans when you're working with standardized structures. Of course, you remove all personal information, but it can cut the time required significantly. So for me, AI has been a really powerful ally.

00:01:55

Timothy:
Absolutely. I see the same thing even in marketing.

How do you see AI changing the field over the next three to five years?

Veronica:
One thing that’s really important to me is cultural context. As an international BCBA, I try to incorporate the culture of every family I work with.

For example, I’ll use AI to translate or explain something in Venezuelan Spanish so it feels natural to the family. Language differences matter a lot, and AI can help bridge that.

I’m also organizing an international Spanish-language virtual conference. The response has been incredible from professionals in Spain, Mexico, Guatemala, Peru, and other countries.

Many places around the world don't have the same resources we do in the United States. My goal is to help share those resources in ways that are culturally relevant and accessible.

00:04:54

Timothy:
That's a great perspective. Many people focus only on the time-saving aspect of AI and not on how it can break down cultural barriers.

00:05:37

Timothy:
We always ask a couple marketing questions.

What is currently the best way you're acquiring new partners or clients?

Veronica:
Honestly, the biggest source has always been word of mouth. I'm connected to a lot of universities and professionals through that network.

I also started an Instagram account as a hobby, and it ended up growing into something that brings in clients. Last year I took a marketing course to understand the backend of how everything works. That really helped.

I’d also like to expand into YouTube as an educational platform because there’s only so much you can explain in a short Instagram video.

00:07:04

Timothy:
That’s really interesting. Instagram especially makes sense for international audiences.

What is one new marketing tactic you're watching closely or considering rolling out?

Veronica:
One thing I’ve been doing is reaching out to large companies for conference sponsorships. At first I was terrified to ask, but it’s actually been incredibly rewarding.

I love connecting people within the community. That’s one reason I returned to Miami. It’s a very community-driven city, and there’s a strong culture of supporting each other.

Partnering with others allows us to highlight everyone’s work while benefiting the broader ABA community.

00:08:34

Timothy:
Very cool. I love that approach.

Thank you so much for sharing your insights and helping expand the ABA community globally. I think many people in the U.S. forget how needed this work is in other languages and cultures.

Veronica:
Thank you so much. And thank you for having me. Your space is so cool.

Timothy:
Thank you.