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Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Henry Xie | Elevating Human Work Through Automation in ABA
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In this episode of Tim Talks: ABA Therapy, Timothy Zercher sits down with Henry Xie, Founder and CEO of Simple Fractal, to explore how automation is transforming the ABA space. Henry shares how his team builds trust in a competitive market, why his hiring process prioritizes second-career coders, and what it really means to "elevate human work." From automating tedious tasks to freeing up clinicians to focus on what matters, Henry offers deep insights and real-world examples of AI and RPA in action. If you’re interested in the future of healthcare operations, this episode is a must-listen.
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