Tim Talks: Behavioral Health

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.

Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.

Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.

Short talks. Big insights. Smarter growth.

New episodes weekly.

Guest

Henry Xie

Henry Xie is the Founder and CEO of Simple Fractal, a leading automation partner for ABA and human services providers. With a background in engineering and a passion for solving real-world problems, Henry has helped organizations streamline operations using custom bots, RPA, and emerging AI tools. Under his leadership, Simple Fractal has become the trusted automation ally to dozens of providers nationwide, earning accolades like the KLAS Emerging IT Leader award and a 4.9-star rating on G2. Henry’s mission is clear: to elevate human work by letting technology handle the grunt work—so people can focus on what really matters.

Guest appearance on:

Henry Xie | Elevating Human Work Through Automation in ABA