(00:00) – Timothy A. Zercher welcomes guest Amber Nelms.
(00:14) – Your journey into ABA started at home with your son’s diagnosis. How has that personal experience shaped how you lead Triangle ABA?
Amber explains how lived experience gives her a deep sense of empathy and connection with parents and clinicians.

(01:24) – How does your team go about gaining new clients in such a competitive market? What’s working well for you right now?
Amber discusses standing out by staying authentic and clinician-led, emphasizing collaboration and shared decision-making.

(02:32) – What have you found to be the hardest part of growing your team?
Amber talks about balancing client pipelines, marketing strategy, and SEO while maintaining service quality.

(03:51) – What have been the toughest moments in scaling Triangle ABA without outside investors?
Amber shares the discipline behind “people-backed” growth—focusing on essentials, not flash—and investing in her team and tools over appearances.

(05:22) – How do you cultivate leaders in an industry filled with burnout and turnover?
Amber defines true leadership as influence, not title, and emphasizes core values, mindset, and alignment as her foundation.

(06:59) – How do you see brain science evolving in ABA over the next 5–10 years?
Amber reflects on neuroscience collaboration, rewards and reinforcement shaping the brain, and her hope for future integration.

(08:13) – What marketing tactics are you exploring or watching closely right now?
Amber discusses building out business development functions, hiring strategically, and testing messaging and campaigns with intention.

(10:28) – Closing reflections on leadership, growth, and gratitude.