Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Jen Farris - Building Sprout MBC to Serve Underserved Communities
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In this episode, Timothy A. Zercher sits down with Jen Farris, founder of Sprout MBC, to explore her journey from a college student unsure of her path to a passionate leader in behavioral health. Jen shares the story of how she got into applied behavior analysis, the challenges of building and growing a behavioral health organization in rural communities, and her vision for improving access to services for underserved populations.
They discuss:
- The hardest parts of growing a behavioral health organization
- Gaps in training for BCBAs and how Sprout MBC addresses them
- How to market ABA services effectively without compromising values
- Changing the public perception of ABA and highlighting its positive impact
If you’re in behavioral health, leadership, or looking to build a mission-driven organization, this conversation is full of practical insights and inspiration.
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