Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Dr. Sherilyn Duckworth: Turning Personal Struggle into Behavioral Health Advocacy
In this powerful episode of Tim Talks, Timothy A. Zercher sits down with Dr. Duckworth, a public health practitioner and founder of Empowered Solutions, to explore how personal experiences shape professional purpose. From surviving a teenage suicide attempt to building community-focused mental health programs, Dr. Duckworth shares insights on reducing stigma, leveraging community partnerships, and making mental health care accessible to underserved populations.
Listeners will learn:
- How personal challenges can fuel professional advocacy
- Effective strategies for community engagement in behavioral health
- Ways to normalize conversations about mental health in families and communities
This episode is both heartfelt and inspiring, offering practical guidance and hope for anyone passionate about mental health care and public health.
00:00 – 00:06
Timothy A. Zercher: Well, thank you so much for joining us, Dr. Duckworth. We really appreciate you taking time out of your day and sharing some of your insights today.
00:06 – 00:08
Dr. Duckworth: Thank you for having me, Timothy.
00:08 – 00:19
Timothy A. Zercher: Absolutely, absolutely. So I find that those of you who work in the behavioral health space almost always have an interesting story of how you got into the field. So would you mind sharing yours?
00:19 – 02:42
Dr. Duckworth shares her personal story of struggling with untreated depression, alcohol use, and discovering yoga as a coping mechanism. She describes how these experiences inspired her to work with adolescents in underserved communities and turn personal pain into advocacy.
02:42 – 02:54
Timothy A. Zercher: That's awesome. That is awesome. And it is really cool to hear that the story of personal struggle transitioned into professional focus, right? And kind of your purpose, which is awesome.
02:54 – 03:23
Dr. Duckworth: Yes, and I love it. You know, I love sharing my story because adolescents these days feel like they're alone. They need to understand and express feelings like depression, anxiety, and PTSD.
03:23 – 03:32
Timothy A. Zercher: Absolutely, absolutely. So how has your background in public health kind of shaped your approach to mental health care advocacy?
03:32 – 04:30
Dr. Duckworth: Describes how her public health and health behavior background allows her to translate complex topics into understandable language for communities with limited resources, helping them engage in mental health care.
04:30 – 04:38
Timothy A. Zercher: Awesome. So then what strategies do you find most effective in reducing stigma specifically around behavioral health?
04:38 – 06:54
Dr. Duckworth: Focuses on health education and debunking myths about mental health, particularly in the Black community, and emphasizes normalizing conversations about depression and suicide.
06:54 – 06:56
Timothy A. Zercher: Yeah, it is a different world now that DNA is living through. Absolutely. So since this is your specialty, what roles does community partnerships play in improving behavioral health outcomes specifically in your opinion? What's the best role that they can play?
06:56 – 09:21
Dr. Duckworth: Explains the importance of collaborating with community leaders for trust, sustainability, and effectiveness of programs in underserved communities.
09:21 – 09:37
Timothy A. Zercher: That's awesome. What inspired you? Because you were a non-profit leadership, right? And now you are running Empowered Solutions. What inspired that transition?
09:37 – 10:50
Dr. Duckworth: Discusses her transition to founding Empowered Solutions to focus on projects she is passionate about, balancing public health advocacy with other professional pursuits.
10:50 – 11:02
Timothy A. Zercher: Yeah, and I think that's an important lesson that a lot of professionals in this space don't learn, is that they don't have to be all in.
11:02 – 11:12
Dr. Duckworth: No, it does not. For me, something had to change once it started affecting my personal life.
11:12 – 11:19
Timothy A. Zercher: Absolutely. So we are a marketing agency specializing in behavioral health. How does your team go about gaining new clients and partnerships? What worked when you were trying to gain new clients?
11:19 – 12:24
Dr. Duckworth: Talks about promoting services as a minority-owned firm, highlighting expertise in nonprofit management, and relying on community partnerships to implement sustainable programs.
12:24 – 12:36
Timothy A. Zercher: That's awesome. Well, thank you so much, Dr. Duckworth. We appreciate you taking time. We appreciate the work you're doing.
12:36 – 12:40
Dr. Duckworth: Thank you so much, Timothy, I appreciate it.