Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Dr. Jennifer Charles – Prioritizing Quality Over Rapid Growth in ABA Services
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In this bite-sized episode of Tim Talks, Timothy Zercher sits down with Dr. Jennifer Charles, PhD, BCBA, founder of Building Blocks Resolutions. Dr. Jenn shares her journey into applied behavior analysis (ABA), why she fell in love with its objective, results-driven nature, and how her practice deliberately chooses slow, sustainable growth over the rapid scaling pushed by private equity.
They dive into current trends in school-district contracting, the risks of prioritizing price over quality and supervision, and why word-of-mouth remains the most powerful marketing tool when clinical outcomes are exceptional. Dr. Jenn also reveals how her team is positioning themselves as a trusted educational resource through newsletters and webinars - rather than just another service provider.
Perfect for ABA owners, BCBAs, school administrators, and anyone passionate about preserving clinical integrity while growing a practice.
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