Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Ethan Protzel - Founder & CEO, Behavior Group: Expanding Access to Care with AI-Powered ABA
Artificial intelligence is transforming the future of behavioral healthcare — but not by replacing clinicians. Instead, AI is unlocking more time, more accuracy, and more access to care.
In this episode, Tim sits down with Ethan Protzel, Founder & CEO of Behavior Group, to discuss:
- Why recruiting and retaining great clinicians is harder than ever
- How AI can eliminate administrative burden and accelerate outcomes
- The future of passive data collection in ABA
- The most effective recruitment marketing strategy he’s using today
Whether you’re running a growing ABA practice or exploring innovation in clinical operations, this conversation brings clarity to one of the most important topics in behavioral health today.
00:00 — Welcome
Timothy A. Zercher: Ethan, thank you so much for joining us. We appreciate you taking time out of your day and sharing some insights today.
Ethan Protzel: Yeah, thanks for having me, Tim.
00:06 — Entry into Behavioral Health
Tim: How did you get into the behavioral health space?
Ethan: I got into it kind of on accident… (continues full response)
00:54 — Growing a New Organization
Tim: What have you found is the hardest part of growing your team?
Ethan: Definitely getting funding… onboarding the right people… (continues)
01:49 — Recruiting the Right Clinicians
Tim: What works best when it comes to finding the right people?
Ethan: You have to meet people where they're at… treat clinicians like scientists… nurture curiosity… (continues)
02:37 — AI’s Role in ABA
Tim: How do you see behavior AI changing the role of clinicians?
Ethan: AI is augmenting, not replacing clinicians… eliminates admin burden… better insights, faster outcomes, expanded access to care… (continues)
04:01 — Beyond the 40-Hour Model
Tim: Absolutely — faster outcomes mean better results.
Ethan: Exactly… AI will help us break out of cookie-cutter treatment… more individualized interventions.
04:30 — The Most Exciting Innovation
Tim: What excites you most about AI in behavioral health?
Ethan: Passive data collection — more accuracy, more volume… computer vision can detect trends humans can’t… more precise interventions… (continues)
05:28 — Marketing + Growth
Tim: What’s working best for gaining new clients?
Ethan: Relationships — connecting with pediatricians and psychologists… biggest barrier is clinicians… (continues)
06:31 — Clinician Recruitment Strategy
Tim: What marketing tactic are you considering for recruitment?
Ethan: Target psychology students early… geofencing departments… helping them find identity and direction in the field… (continues)
07:18 — Closing + Appreciation
Tim: Thank you — appreciate the insights and the work you’re doing.
Ethan: Absolutely — thanks Tim.
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