Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Brianne Wolfgramm-Hardy - Building Trust and Community in Behavioral Health
In this episode of Tim Talks, Timothy A. Zercher sits down with Brianne Wolfgramm-Hardy, an expert in behavioral health community development and business strategy. Brianne shares her journey from working direct care in adolescent residential treatment to leading business development at Aspen Grove Behavioral Hospital.
They dive deep into the challenges and opportunities of building lasting partnerships in behavioral health, prioritizing people over profit, and creating sustainable systems that improve access to care. Brianne also discusses the ethical responsibility of connecting the right clients with the right services, the importance of trust in provider relationships, and how families benefit from holistic, trauma-informed care.
If you’re interested in learning practical strategies for building meaningful partnerships and strengthening community impact in behavioral health, this conversation is packed with insights you won’t want to miss.
Timothy A. Zercher (00:00)
Brianne, thank you so much for joining us. We appreciate you taking time out of your busy schedule building communities. Thank you for joining us.
Brianne Wolfgramm-Hardy (00:07)
Thank you for having me.
Timothy A. Zercher (00:09)
Absolutely, absolutely. So your job is not an easy one. As someone in business development, I understand that. Would you mind telling us how you got into behavioral health and kind of what brought you into the field?
Brianne Wolfgramm-Hardy (00:19)
Yes, definitely. I definitely did not think this would be my career at 21 working in an adolescent residential treatment facility… [continued]
Timothy A. Zercher (00:58)
Absolutely, absolutely. So what strategies have you found most effective in building those lasting partnerships in the behavioral health community?
Brianne Wolfgramm-Hardy (01:06)
Definitely. Well, I think when it comes to community development and really building those strategic relationships… [continued]
Timothy A. Zercher (02:15)
So how do you keep your outreach personal and impactful in a world that often feels kind of transactional and rushed?
Brianne Wolfgramm-Hardy (02:20)
Definitely. So I'm going to be very bold here… [continued]
Timothy A. Zercher (02:58)
How do you go about measuring success when it comes to building those communities when you're not focusing on the transactional elements?
Brianne Wolfgramm-Hardy (03:07)
Well, I think… [continued]
Timothy A. Zercher (04:02)
What are some of the changes that you've seen in the behavioral health community since you started your career?
Brianne Wolfgramm-Hardy (04:05)
Definitely. Well, I think overall… [continued]
Timothy A. Zercher (06:07)
Absolutely, absolutely.
Brianne Wolfgramm-Hardy (06:18)
Definitely, and it's being willing to view other providers as not competition… [continued]
Timothy A. Zercher (06:42)
Yeah, absolutely. I heard a really good quote… specialization and focusing on your differentiation is an ethical responsibility, not just a business strategy.
Brianne Wolfgramm-Hardy (07:00)
Yeah. Love that. Definitely, definitely.
Timothy A. Zercher (07:12)
Exactly, because you serve people better when you're the right people that fit perfectly with your model.
Brianne Wolfgramm-Hardy (07:16)
Right. Definitely. And Aspen Grove is not for every client… [continued]
Timothy A. Zercher (07:41)
So what inspires you most about working at that intersection of providers, families, education, community?
Brianne Wolfgramm-Hardy (07:41)
Definitely. I think the most inspiring aspect… [continued]
Timothy A. Zercher (08:33)
Absolutely. Absolutely. I love that. Well, thank you for coming on. Thank you for sharing some of your insights.
Brianne Wolfgramm-Hardy (08:45)
Thank you for having me.
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