Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Dr. Jessica Osos, PhD, BCBA-D - Building Ethical & Family-Centered ABA Services
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In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Dr. Jessica Osos, PhD, BCBA-D, to discuss her journey from theater major to clinical leader in ABA. Jess shares insights on:
- How personal experience shaped her career path
- Lessons learned translating toilet training research into real-world practice
- The role of parent training and family buy-in in effective interventions
- Navigating leadership in a hospital system while maintaining clinical quality
- Balancing system design with mentoring and staff development
- Marketing tactics in the ABA space, from CEUs to content-based outreach
If you’re a clinician, leader, or simply curious about what it takes to grow ABA services ethically while keeping families at the center, this conversation will leave you inspired.
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