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Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Trevor Colhoun, CEO of Trusted Provider Network | Building the Future of Digital Behavioral Health
In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Trevor Colhoun, CEO and co-founder of Trusted Provider Network (TPN.health), one of the nation’s fastest-growing digital behavioral health networks.
Trevor shares the personal story that inspired him to launch TPN, how his background in finance and technology shaped his mission-driven leadership style, and why he believes behavioral health is overdue for digital transformation.
From tackling ghost networks to building connectivity that actually improves access and outcomes, Trevor unpacks the evolution of provider networks - and what it takes to scale a team, culture, and company with real impact.
If you’re interested in the future of behavioral health and how digital marketplaces are reshaping care, this episode is one you don’t want to miss.
Timothy A. Zercher (00:00)
All right, thanks so much for joining us, Trevor. We really appreciate you taking time out of your busy schedule. I know you and your business are doing a lot of different things, so we appreciate you taking time.
Trevor Colhoun (00:10)
Yeah, excited for the opportunity to talk to you, Tim. Thanks.
Timothy A. Zercher (00:13)
You launched TPN to bring behavioral health into kind of the new digital age. What was the moment you realized that this industry really needed that shift?
Trevor Colhoun (00:26)
There was a personal journey of a family member and through the behavioral health aspect, high acuity, you know, residential treatment over and over again. And we as a family were shocked by how the industry and how analog the industry was and almost how much they relied on us, the novice, uneducated to this space.
So, you know, going to treatment and then going, Mr. Colhoon, where should they go after? And I'm thinking, why are you asking me? … [continues word-for-word].
Timothy A. Zercher (01:49)
Absolutely, that's how you get an elephant, right? One bite at a time. One foundation at a time, and then on to the next.
Trevor Colhoun (02:02)
One bite at a time, that's what we say. Yeah. Although I don't want to eat an elephant, I don't know about you.
Timothy A. Zercher (02:08)
I know, I hate the expression, but I love the principle. So how has your background shaped the way that you build mission-driven companies like TPN?
Trevor Colhoun (02:11)
Yeah, yeah. I'm dyslexic first and foremost… [continues word-for-word].
Timothy A. Zercher (04:54)
It's an unpleasant place to be trapped in with everyone else's kind of linear thinking. You're in a very competitive space. How does your team go about gaining new clients, new partners, and what is working best for you right now?
Trevor Colhoun (05:00)
Yeah, yeah. So we're in a… [continues word-for-word].
Timothy A. Zercher (10:21)
Yeah, that makes complete sense. What have you found is the hardest part about growing your team or your organization?
Trevor Colhoun (10:27)
The hardest part about growing… [continues word-for-word].
Timothy A. Zercher (14:39)
What is one marketing tactic that you are currently either considering or watching really carefully in the marketplace?
Trevor Colhoun (14:47)
Um, that's a great question… [continues word-for-word].
Timothy A. Zercher (17:14)
Which is definitely the right way to go. Perfect. Well, thank you so much for joining us Trevor. We really appreciate it. It sounds like there’s more exciting news to come in the next couple of months and years as TPN keeps growing.
Trevor Colhoun (17:19)
Yeah. Great. Thank you so much.
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