Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Jeron Trotman | Building Community, Elevating BTs, and Redefining Leadership in ABA
In this candid and powerful episode of Tim Talks, host Tim Zercher sits down with Jeron Trotman - founder of Black Men in Behavior Analysis, ABAVerzus, the Behavior Technician Association, and co-founder of The ABA Collab.
Jeron shares how he's reshaping the ABA landscape through authentic community-building, inclusive leadership, and systemic reform for behavior technicians. From addressing burnout to advancing BIPOC visibility in leadership, Jeron challenges traditional models and offers a new vision for the field - one that centers connection, culture, and co-elevation.
Whether you're an RBT, BCBA, or ABA leader, this is a must-listen conversation on where our field is heading - and who it needs to include.
Timothy A. Zercher (00:00):
All right, thank you so much for joining us, Jeron. We really appreciate you hopping on, taking time out your busy day.
Jeron Trotman (00:06):
I appreciate you having me on, Tim.
Timothy A. Zercher (00:08):
You’ve launched multiple platforms like the ABA Collab and others. What drives your approach in building community, especially in this field?
Jeron Trotman (00:21):
That’s a great question. For me, community is the antidote to burnout, isolation, and stagnation in ABA...
Timothy A. Zercher (01:26):
You also founded the Behavior Technician Association. What drove that piece? What gap were you trying to fill?
Jeron Trotman (01:37):
BTA, shout out to my BTA family. We all know behavior technicians are the backbone of ABA...
Timothy A. Zercher (02:28):
As a podcast host yourself, what are some conversations or topics in the ABA space that deserve more focus?
Jeron Trotman (02:46):
Several critical conversations need amplification: family experiences, cultural values, workforce sustainability...
Timothy A. Zercher (03:41):
Tell me about the mindset shifts behavior scientists need in order to lead more effectively.
Jeron Trotman (03:58):
One is shifting from compliance to co-elevation. Leadership is about growing together...
Timothy A. Zercher (04:39):
How has being a Black leader in ABA shaped your views on inclusivity and representation?
Jeron Trotman (04:54):
Loaded question, Tim... It’s shown me how critical representation is and how much work remains...
Timothy A. Zercher (06:10):
What progress have you seen in inclusive leadership within ABA over the last few years?
Jeron Trotman (06:25):
Visibility has improved. More Black men are being seen in leadership roles. But we need systemic support...
Timothy A. Zercher (07:39):
Absolutely... Even if disparity numbers improved tomorrow, the culture still takes time to build...
Jeron Trotman (07:59):
Exactly. And that’s where community becomes even more important...
Timothy A. Zercher (08:04):
Well, those were all the questions we had. Thank you for your time and insight, Jeron. You're doing amazing work.
Jeron Trotman (08:21):
Thank you, Tim. Keep doing the great work you’re doing as well.
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