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Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Dr. Summer Gainey | Personalizing Outcomes in ABA & Preparing for What’s Next
In this episode of Tim Talks: ABA Therapy, host Timothy Zercher sits down with Dr. Summer Gainey, BCBA-D, to explore what it really means to lead outcomes-driven care without losing sight of personalization. Summer shares how her team balances data with human connection, why meaningful goals don’t always fit neatly into a report, and how her policy work in Texas shapes her approach to clinical leadership. From growing in competitive markets to preparing for the future of AI regulation - this conversation is a must for any ABA leader thinking beyond the clinic walls.
Timothy A. Zercher (00:00)
How does your team go about gaining new clients, especially new patients for your practice?
Dr. Summer Gainey (00:22)
We’re fortunate to be the largest provider in Nebraska. Our reputation helps, but success comes from community partnerships...
Timothy A. Zercher (00:59)
What have you found to be the hardest part of growing in new locations? Is it staffing or clients?
Dr. Summer Gainey (01:08)
Definitely staffing. Not just BCBAs, but especially training and developing high-quality RBTs...
Timothy A. Zercher (01:51)
How do you balance rigorous, outcomes-driven care with the fact that every human is unique?
Dr. Summer Gainey (02:23)
I don’t think the two can be separated. Data only matters if it reflects real-life progress...
Timothy A. Zercher (04:25)
Outcomes and goals also need to be personalized—what does that look like in your work?
Dr. Summer Gainey (04:50)
We ask families what matters. Sometimes the goal is just “go to a birthday party.” That shapes everything...
Timothy A. Zercher (05:29)
How have your state-level policy roles shaped how you manage quality internally?
Dr. Summer Gainey (05:55)
Being appointed by the Governor of Texas helped me see the gaps in understanding between clinicians and policymakers...
Timothy A. Zercher (07:46)
How do you stay personally connected to the families and individuals you advocate for?
Dr. Summer Gainey (08:00)
It’s personal for me. My kids are peer buddies. My niece’s journey is why I started. Families still text me. This isn’t just a job...
Timothy A. Zercher (10:08)
Thank you so much for joining us.
Dr. Summer Gainey (10:11)
Thank you for having me!
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