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Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Ken Huey | Leading with Heart: Building Trauma-Informed Systems That Actually Work
In this episode of Tim Talks: Behavioral Health, I sit down with Dr. Ken Huey -founder of the Hope Group and nationally recognized voice in trauma-informed care.
With over 25 years in behavioral health, Ken breaks down what’s really changed in trauma treatment, how to scale with values intact, and why most providers miss the mark on truly trauma-informed systems.
We also get real about leadership, personal stories behind the mission, and the hardest part of building something meaningful in this space.
If you're a clinician, operator, or founder in behavioral health - this one's a must-listen.
00:00 – Introduction
Timothy A. Zercher:
Thank you so much for joining us, Ken...
00:12 – You’ve been in this space for over 25 years. What’s stayed true about effective trauma care—and what’s changed?
Ken Huey:
The thing that’s stayed true is that specialty matters...
01:29 – As CEO of the Hope Group, how do you translate your clinical values into organizational decisions at scale?
Ken Huey:
It’s all about relationship. Pay matters—but only to a point...
03:14 – A lot of providers claim to be trauma-focused—but don’t build real trauma-informed systems. Where should they start?
Ken Huey:
Start with ACEs. If you don’t know the Adverse Childhood Experiences study, you’re not ready...
04:08 – Your podcast features vulnerable stories. Is there one that’s really stuck with you?
Ken Huey:
More than one. It’s the “why” behind people in this space that really hits...
05:31 – What’s working for you right now when it comes to gaining new clients and patients?
Ken Huey:
Deep, focused specialty. And long-term proof that we know our stuff.
06:46 – What are the biggest challenges in launching a new business in this space?
Ken Huey:
Finding the right leaders—and the right location. People are the biggest variable...
08:27 – Closing
Ken Huey:
Thanks for having me. Appreciate your time.
Timothy A. Zercher:
Likewise. Thanks again, Ken!
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