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Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Holli Beth Clauser | Building Culture-Driven Systems in ABA
In this episode of Tim Talks: ABA Therapy, host Timothy A. Zercher sits down with Holli Beth Clauser - founder of the ABA C.A.R.E.S. Summit and a leading voice in neurodiverse workplace innovation - to explore the human side of staffing in the ABA world. Holli shares how her neurodivergent perspective has influenced her approach to leadership, systems-building, and recruitment strategy.
We dig into why burnout and turnover persist, what leaders are missing in their talent operations, and the exact systems Holli would build first if launching a new ABA group today. If you're looking to build an organization that truly puts people first, this one's for you.
00:00 —
You have worked in operations, marketing, and recruiting. What's the through line that ties it all together in the ABA space?
Holli shares how the science of ABA itself — grounded in data, behavior, and reflection — connects every facet of her career from clinical to operations.
01:03 —
The ABA Cares Staffing Summit has taken off. What gaps in the market made you launch it?
She explains that the summit was created to tackle ABA’s biggest challenge: staffing. Without the right people, there are no services.
02:30 —
You've spoken about being neurodivergent in leadership. How has that shaped your approach to systems and processes?
Holli discusses how her neurodivergent lens fosters clarity, flexibility, and multi-angle thinking in leadership and organizational design.
04:32 —
Burnout and turnover are huge issues in ABA. Where are orgs missing the mark in people ops?
She emphasizes the need for genuine connection, intention, and individualized support — calling for systems that value people, not just productivity.
06:12 —
What’s one thing you wish more ABA leaders understood about recruiting?
Holli calls for a shift in mindset — from “fill the seat” to long-term investment — and warns that cutting corners in hiring harms your brand and client outcomes.
08:20 —
If a startup ABA group called you tomorrow, what’s the first system you'd build for them?
She’d start by breaking down recruiting silos and building alignment across intake, scheduling, and hiring — emphasizing timeline, communication, and intentional culture-adds.
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