Tim Talks: Behavioral Health
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Tim Talks: Behavioral Health
Sean Yocum, MA, BCBA, LBA | From Family Insight to Field Reform: Redefining ABA’s Gold Standard
What happens when lived experience meets clinical expertise? In this episode of Tim Talks: ABA Therapy, host Tim Zercher sits down with Sean Yocum—ABA clinician, podcast host, baseball coach, and passionate advocate for family-centered care in behavior analysis.
Sean shares how growing up with an autistic sibling shaped his drive to reform the field. From questioning outdated clinical standards to pushing for purpose-driven company culture, Sean doesn't hold back.
You’ll hear:
- Why generalization and caregiver training must become the new gold standard
- How shaping applies far beyond therapy sessions—even on the baseball field
- What’s broken about current KPIs in ABA (and what to do instead)
- Why prioritizing purpose over perks is essential for fixing staff burnout
This episode is bold, candid, and deeply practical—exactly what the ABA world needs.
00:00] Welcome & Intro
Tim welcomes Sean Yocum and introduces the conversation.
[00:18] How did growing up with an autistic brother influence your ABA journey?
Sean shares his personal experience with early ABA, the lack of generalization, and why caregiver involvement must be prioritized.
[03:22] As a baseball coach, how do you apply those principles to ABA?
Sean explains how shaping is a vital, often overlooked technique, and how reinforcing approximations builds both confidence and learning.
[06:47] You talk about “purpose over perks” in ABA companies. What do you mean by that?
Sean critiques performative company culture and emphasizes the need for leadership, mentorship, and authentic support for providers.
[10:00] Why do you think turnover is so high in ABA right now?
Provider burnout and hopping are symptoms of a deeper problem: a lack of long-term investment in the workforce and a shrinking talent pipeline.
[11:58] If you could change one thing about the ABA field instantly, what would it be?
Sean argues for a fundamental shift in how success is measured: reward outcomes, not hours. Focus on progress and graduation, not perpetual treatment.
[14:30] How would this change parents’ perceptions of ABA therapy?
Tim and Sean discuss how redefining goals and educating families can lead to better engagement, motivation, and results.
[15:56] Are you saying ABA shouldn’t be lifelong for everyone?
Sean clarifies that ABA must be individualized, but that most models today default to indefinite therapy. Therapy should be a launchpad, not a subscription.
[17:10] Wrap-Up
Tim thanks Sean for his insights. Sean signs off with an open invitation to continue the dialogue.
.png)
