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Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Jennifer McCoy Riley, LCSW-R, is Director of Behavioral Health at Zucker Hillside Hospital and has more than 20 years of experience across clinical care and behavioral health operations. Her work focuses on improving patient access, strengthening clinical operations, redesigning workflows, and helping multidisciplinary teams navigate organizational change.