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Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Kristyn Peterson, PhD, BCBA, LBA, LSSMBB is a behavioral scientist, OBM practitioner, and change management leader. She is the Interim Chief Executive Officer & Co-Founder of Zendicoded INC and the Founder & CEO of Moralis Machina, where she helps organizations improve systems, strengthen psychological safety, and apply behavioral science to leadership, process improvement, and organizational performance.