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Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Trish Murray, LBA is a Licensed Behavior Analyst and Co-Owner of Surfside ABA Therapy in Virginia. With over 23 years of experience in education and special education, Trish brings a deeply practical, family-centered approach to ABA. She is passionate about intentional growth, ethical leadership, and building care models that prioritize both families and clinicians.