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Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
Frankie C. Wilson Jr. is a behavioral strategist and psychologist-in-training whose work blends CBT, ABA, and organizational psychology with the art of communication. A former award-winning radio host, he helps individuals and teams reshape behavior, reclaim their narrative, and build brands people trust. Based in Dallas, Frankie writes and speaks on “behavior is the brand,” community-driven storytelling, and practical behavior change.